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From Bicycles to Urban Revolution

Immerse yourself in the sustainable world of Pedal, a project designed with passion and creativity. Pedal is a fictional visionary concept founded in the vibrant summer of 2020; and is set in the heart of a city known for its innovation, Rotterdam. Step into the realm of our imaginative bicycle manufacturer as we pedal towards the outskirts of reality.

Project: Fictive

Industry: Transportation

What I did: Brand Strategy, Visual Identity, Research, Digital Experience

View Brand Guidelines
Book cover featuring a bicycle with a blue abstract swirl, on a blue background.
Billboard with bicycle and 'Less is More. Go Pedal' text.
Night cityscape with illuminated billboard advertising Pedal brand, showing a bicycle box and text "Delivered to your door. Less is More."
Laptop on a table displaying a bicycle delivery website with images of bikes and promotional text.
Outdoor advertisement with 'Less is More.' slogan, blue and white design, featuring a bicycle and 'Go Pedal' text, set in front of a modern office building and skyscrapers.
Two silicone wristbands, one white and one blue, with "Less is More. Go PEDAL" text, on a blue gradient background.
Keychain tag with 'Tap to Unlock' text and logo
Blue sign with text 'PEDAL Less is More' mounted on a wall.
Instagram post mockup featuring a bicycle ad campaign by PedalNL. "Delivered to your door" and "The New Pro 2" slogans showcase the bike.

  • "Designing Pedal was about blending affordability, style, and sustainability into a dynamic visual identity."

    Ali Sina Alamdar ● Alamdar.

*Please note that 'Pedal' is a fictive brand project and not associated with any real business. It was created for design and creative purposes only.