From Bicycles to Urban Revolution

Pedal was founded in the summer of 2020, at the heart of Rotterdam, a city known for innovation. What started as a passionate dream has now become the fastest-growing bicycle manufacturer in the industry.

Project

Fictive

Industry

Transportation

What I did

Brand strategy, Visual Identity, Digital Experience

View Brand Guidelines

Book cover design featuring a bicycle and blue ribbon on a blue background.

Billboard advertising a bicycle with the text 'Less is More. Go PEDAL.'

Billboard with bicycle delivery ad on rainy city street.

Laptop on desk displaying a bike website with a model of a black bicycle, labeled 'Pro 2'. Background features a person sitting with a bike.

Outdoor billboard with bicycle advertisement, reading "Less is More. Go Pedal," set in urban environment with modern buildings and clear sky.

Two silicone wristbands on a blue background, one white with the text "Less is More. Go PEDAL" in blue, the other blue with "PEDAL" text in white.

Blue signage with the word 'PEDAL' and the slogan 'Less is More.'

Mockup of Instagram posts featuring bicycles, with promotional messages like 'Delivered to you door,' 'Less is More. Go,' and 'The New Pro 2.'

"Alamdar's commitment to perfection elevated our project to new heights. Their work ethic and capacity are truly exceptional."

Alexander Mitchell ● CEO Pedal
"Designing Pedal was about blending affordability, style, and sustainability into a dynamic visual identity."

Ali Sina Alamdar ● Alamdar.

*Please note that 'Pedal' is a fictive brand project and not associated with any real business. It was created for design and creative purposes only.