Where the Beat Conquers

Begin an imaginary journey with Avalon's fictive Cruise Ship, sailing from the Dutch shoreline to a realm of 24/7 powerful electronic music since September 22, 2022.
In the vivid landscape of our imagination, this musical festival on our stunning island north of Curaçao sold out within the first week of its announcement. Join us in the fictional world of Avalon, where rhythmic beats, captivating movements, and a sophisticated vibe create a harmonious blend of excitement.

Project: Fictive

Industry: Entertainment & Events

What I did: Brand strategy, Visual Identity, Digital Experience, Signage & Wayfinding

View Brand Guidelines
Avalon Brand Identity-24.jpg
Avalon Brand Identity-25.jpg
Avalon Brand Identity-26.jpg
Avalon Brand Identity-27.jpg
Avalon Brand Identity-28.jpg
Avalon Brand Identity-29.jpg
Avalon Brand Identity-30.jpg
Avalon Brand Identity-31.jpg
Avalon Brand Identity-32.jpg
Avalon Brand Identity-33.jpg
Avalon Brand Identity-34.jpg
Avalon Brand Identity-35.jpg
Avalon Brand Identity-36.jpg
Avalon Brand Identity-37.jpg

  • "Alamdar turned Avalon into a creative masterpiece. Their passion and dedication elevated our brand, making the festival experience extraordinary."

    Hector Hashimi ● CEO Avalon

  • "My creative journey with Avalon was a project of passion and precision. Proud to be the brushstroke that brings the magic of Avalon to life."

    Ali Sina Alamdar ● Alamdar.

*Please note that 'Roots' is a fictive brand project and not associated with any real business. It was created for design and creative purposes only.